The Beacon IPS is now available. Beacon allows the position of a consumer to be determined to an accuracy of 2.5m. When combined with a Dominion virtual store Beacon can locate a consumer and their proximity to products and categories, record consumer behaviour and metrics as well as deliver location specific targeted advertising via a smart phone shopping list application.
A modified Dominion client is now available to run in Kiosk mode. This allows the installation of in store terminals with product finder features. The user enters the category or product they are looking for and the kiosk will take them on a virtual journey from their current location to the requested product. Finding products on your store shelves has never been easier.
Contact is a new approach to contract category management services. Contact provide a market place to tender the creation of planograms, monitor progress, vet potential partners, collaborate in the delivery of the end product via Dominion, guarantee payment and facilitates the delivery of the end product in any of the major space management formats.
Captureplan today announces the general availability of Sonar , transaction log based traffic measurement and analytics. Using T-Log data coupled with a Scout store capture Sonar is able to statistically analyse customer traffic patterns around each individual store to uncover true store specific insights.
Captureplan has today launched the Collaborative Retail Network on Linkedin. This Group is for retailers and manufacturers to meet and discuss the methods and issues relating to a collaborative approach to retail management.
