Collect store specific consumer traffic flow information without costly labour or hardware infrastructure commitments with Sonar.

Understanding consumer traffic within store has always been expensive and difficult to obtain. For the custom study of individual stores some retailers choose to implement expensive video tracking equipment. Systems such as Senotrack provide actual video evidence of shopping behaviour for specific stores; however these implementations become unviable for large multi store implementations.

If the study is to understand product exposure to consumer traffic for the purpose of marketing investment, comparing traffic flows from different stores to optimise merchandise layouts or see how traffic flow changes across collections of stores over time then the only cost effective answer is Sonar.

CapturePlan provides Sonar by linking transactional data to a Scout store collection. By linking purchasing information to store specific location of product, a graphical heat map is generated within Dominion that plots individual shopping trips. Data that is collected by product can then be graphically presented and aggregated by any attribute required, be it category, time of day or basket.

Sonar provides the client with valuable data for the purpose of layout optimisation and driving in store marketing, finally bringing a cost effective metric for consumer traffic.